D&D Worldbuilding · Places
Shop GeneratorGenerate a D&D shop — stock, prices and a shopkeeper worth roleplaying.
From the corner apothecary to the black-market armourer. A themed inventory, fair prices, and an owner with a reason to haggle.
Made here
Start From a Ready Shop
Take any one as a starting point — the settings travel with it into the generator.

Cogg & Daughter
A cluttered general store where everything has a story and a markup.
Use this setting →
The Red Anvil
A blacksmith who forges to order and asks no questions about the blood.
Use this setting →
Mother Yarrow’s
An apothecary of tinctures, poultices and one shelf you should not touch.
Use this setting →
The Idle Eye
Magic curios of dubious provenance and undeniable usefulness.
Use this setting →The Forge
Generate a Shop
Set what you want, press the button, and it arrives pre-filled — your first is free.
The Forge
Generate a Shop
Choose your options — the shop builds around them.
Any · pre-filled for you
Three-minute start
How It Works
Counsel
Shop Generator, Answered
How do I generate a shop inventory?
Choose a shop type and press Generate. You get themed stock with prices and a shopkeeper to haggle with — ready to drop into any town.
How do I price magic items for a shop?
The generator suggests fair prices by rarity. Adjust up for scarcity or down for a fire-sale, and use Loot for what is behind the counter.
Can I make the shopkeeper an NPC?
Yes — the owner arrives with a personality, and you can flesh them out further with the NPC generator.
Build the Rest of the World
One tool is never enough. Chain them — the party never runs out of places to go.
Generate a Shop